{"id":83323,"date":"2026-10-06T14:20:13","date_gmt":"2026-10-06T04:20:13","guid":{"rendered":"https:\/\/recruitshop.com\/?page_id=83323"},"modified":"2026-10-07T11:04:21","modified_gmt":"2026-10-07T01:04:21","slug":"kin-group","status":"publish","type":"page","link":"https:\/\/recruitshop.com\/nz\/case-studies\/kin-group\/","title":{"rendered":"KIN Group"},"content":{"rendered":"
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KIN Group<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Four Businesses, One Recruitment Partner, and Better Candidates Without the Screening Workload.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Industry: Defecting & Settlements on behalf of Developers, Finance, Real Estate, and more recently Wellbeing<\/span><\/b><\/p>

Size: Around 20 full-time staff plus casuals<\/span><\/b><\/p>

Location: Head office - Collingwood VIC 3066<\/span><\/b>
<\/span>
Website:\u00a0 <\/span><\/b>kindproperty.com.au<\/span><\/a><\/span>, kinfinance.com.au<\/span><\/a><\/span>, kinrealestate.com.au<\/span><\/a><\/span>, consciouskinship.com.au<\/span><\/a><\/span><\/p>

Positions filled: Executive Assistant, Mortgage Brokers, Marketing Assistant, Property Management roles, Project Manager and Casual Site inspector staff<\/span><\/b><\/p><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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KIN Group<\/b> is a collection of businesses operating under the one umbrella. KIN Finance provides mortgage broking, KIN Real Estate covers property management, and KIN Property handles defects & settlements for property developers. The group’s newest arm, Conscious Kinship, runs one-day events and weekend wellbeing retreats. With staff spread across Melbourne, Brisbane & Sydney, KIN Group hires regularly for a wide mix of roles.<\/span><\/p>

KIN Group <\/b>has worked with Recruit Shop for more than two years. Marne Puls, Executive Assistant to Director Kerren McNamara, was hired through a Recruit Shop campaign herself, and now manages the group’s hiring with Recruit Shop from the client side.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hiring for four businesses means a steady stream of very different roles, and not much time to screen for any of them.<\/span><\/p>

  • The calibre of applicants:<\/b> when KIN Group advertised roles itself, plenty of CVs came in but very few were suitable. Someone had to go through every one to find the handful worth interviewing.<\/span><\/li>
  • Good candidates withdrawing their application: <\/b>every shortlisted candidate is asked to record a video on how they’d contribute to KIN Group’s three-year vision. It helps the directors see the person behind the CV, but some candidates didn\u2019t want to be on camera, and some video requests were landing in junk folders.<\/span><\/li>
  • A lean team:<\/b> with hiring coordinated through one person, the group couldn’t afford to spend hours on unsuitable applications.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Recruit Shop were engaged to advertise and screen for roles across KIN Group’s businesses, and the process was seamless. KIN Group approved each advert, then Recruit Shop ran the campaign and sent through the candidates worth considering. Suitable candidates were then asked to submit a short video of themselves. Directors and general managers only saw candidates once they’d submitted a video, so their time went to the interview decision and nothing else.<\/p>

    To stop good candidates withdrawing because of the video requirement, Recruit Shop adapted their follow-up process to encourage video submissions. Once a video request went out, Recruit Shop followed up with candidates by phone, encouraged them not to overthink it, and reminded them to check their messages if the request hadn’t come through. That extra nudge kept good candidates from falling through the gaps.<\/p>

    Recruit Shop’s flat fee gave KIN Group a far more affordable option than traditional agencies, which charge a percentage of salary.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • 2+ years with Recruit Shop:<\/b> across finance, real estate and property roles.<\/span><\/li>
    • 8 roles filled:<\/b> including permanent roles and casual property staff in Victoria and NSW.<\/span><\/li>
    • Most roles filled within 18 days<\/b> which is over 60% faster than the Australian average time to hire<\/span><\/li>
    • Bigger pools of suitable candidates:<\/b> more shortlisted candidates completed their screening videos because Recruit Shop explained the purpose of the video, followed up and encouraged each one to take part.<\/span><\/li>
    • Better calibre on hard-to-fill roles:<\/b> stronger candidates for roles like commission-only mortgage brokers than traditional avenues such as Seek or LinkedIn delivered.<\/span><\/li>
    • Hours of screening removed:<\/b> KIN Group only reviews the candidates Recruit Shop believes are worth considering.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      “Recruit Shop just streamlines the process for us and takes the onus off us. We’re not having to pay someone to sit there and scroll through heaps of resumes that aren’t suitable. Lisa (Recruitment Consultant, Recruit Shop) is all over it. She’s really attentive, thorough and consistent, and she’s constantly keeping me up to date.”<\/span><\/em><\/p>

      Marne Pulse, Executive Assistant, KIN Group<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      KIN Group Four Businesses, One Recruitment Partner, and Better Candidates Without the Screening Workload. Industry: Defecting & Settlements on behalf of Developers, Finance, Real Estate, and more recently Wellbeing Size: Around 20 full-time staff plus casuals Location: Head office – Collingwood VIC 3066Website:\u00a0 kindproperty.com.au, kinfinance.com.au, kinrealestate.com.au, consciouskinship.com.au Positions filled: Executive Assistant, Mortgage Brokers, Marketing Assistant, […]<\/p>\n","protected":false},"author":28,"featured_media":83324,"parent":83114,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-83323","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t