{"id":81423,"date":"2026-01-21T08:30:13","date_gmt":"2026-01-20T22:30:13","guid":{"rendered":"https:\/\/recruitshop.com\/?p=81423"},"modified":"2026-01-21T09:23:16","modified_gmt":"2026-01-20T23:23:16","slug":"should-you-include-salary-in-job-ads","status":"publish","type":"post","link":"https:\/\/recruitshop.com\/nz\/blog\/should-you-include-salary-in-job-ads\/","title":{"rendered":"Should You Include Salary in Job Ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We have over 16 years of experience working in recruitment across Australia and New Zealand, partnering with small businesses through to national employers. One question has never gone away, but it has become far more important in recent years\u00a0<\/span><\/p>\n<h3><b>Should we include the salary in the job ad?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Based on Australian job market data and what we see every day in live recruitment campaigns, salary transparency is no longer a \u201cnice to have\u201d. It is a practical lever that directly affects response rates, candidate quality and speed to hire.<\/span><\/p>\n<h3><b>What the Australian data tells us<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEEK data and broader Australian hiring research consistently point to the same conclusion:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around <\/span><b>65 percent of job ads on SEEK do not include a salary range<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>69 percent of candidates are more likely to apply<\/b><span style=\"font-weight: 400;\"> when salary information is shown<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>62 percent of job seekers report frustration<\/b><span style=\"font-weight: 400;\"> when pay details are missing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Approximately 25 percent of candidates will not apply at all<\/b><span style=\"font-weight: 400;\"> without salary visibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From a recruitment perspective, that means one in four potential candidates may opt out before you receive a single application.<\/span><\/p>\n<h3><b>What we see when salary is not included<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower overall application volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher numbers of misaligned or speculative applicants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Late-stage drop off once salary expectations surface<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In practice, this often adds days or weeks to the hiring process. Employers spend more time screening, more time having difficult conversations, and in some cases, need to restart the search entirely.<\/span><\/p>\n<h3><b>Why salary comes up early in our consultations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">During the initial consultation with a client, salary strategy is one of the first things we cover. Not because there is one perfect answer, but because it influences:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how many candidates apply<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how well matched those candidates are<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how quickly the role progresses to interview and offer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Including a salary range does not remove flexibility. It provides context. It allows candidates to self-assess whether the role aligns with their expectations before applying.<\/span><\/p>\n<h3><b>Best practice salary guidance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After years of testing and refining job ads, these are the approaches that consistently perform best:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a realistic salary range<\/b><span style=\"font-weight: 400;\"> that reflects the current market, not internal history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid excessively wide ranges<\/b><span style=\"font-weight: 400;\">, which can reduce trust and clarity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Position salary alongside other benefits<\/b><span style=\"font-weight: 400;\"> such as stability, flexibility, development or hours<\/span><\/li>\n<li aria-level=\"1\"><b>Review salary benchmarks regularly<\/b><span style=\"font-weight: 400;\">, particularly in competitive or skills-short markets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Employers who follow these principles generally see stronger application quality and faster shortlisting.<\/span><\/p>\n<h3><b>Key actionable takeaways<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are about to advertise a role, ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will excluding salary reduce the number of suitable applicants?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Could transparency save time later in the process?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the salary range competitive for the current market?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In most cases, being clear upfront leads to better hiring outcomes.<\/span><\/p>\n<h3><b>Final thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Salary transparency has become a decisive factor for Australian job seekers. From a talent acquisition perspective, it is one of the simplest changes an employer can make to improve response rates and reduce friction in the hiring process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why we help clients think through salary positioning before their role goes live. A well-structured job ad sets the foundation for a faster, more effective hire.<\/span><\/p>\n<p><b>If you would like help reviewing salary ranges or setting up a role, we are always happy to assist as part of your recruitment consultation.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Want to see how we can help you find and shortlist top candidates for your next role? Fill in your details below and we will get in touch<\/span><\/p>\n<div style=\"margin: 30px 0;\"><div  class='avia-button-wrap avia-button-center  avia-builder-el-0  avia-builder-el-no-sibling' ><a href='https:\/\/recruitshop.com\/nz\/contact-us\/' class='avia-button avia-button-fullwidth  avia-font-color-theme-color avia-icon_select-no avia-color-theme-color'   ><span class='avia_iconbox_title' >Book a FREE Consultation<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/div>\n<div id=\"blog_form\">\n<h2 style=\"text-align: center;\">Enquire Now<\/h2>\n<div class=\"frmhub\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"na1\"\n\t\t\tdata-form-id=\"fba62f06-caf7-4cc1-bf66-483d80b0def1\"\n\t\t\tdata-portal-id=\"7047613\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We have over 16 years of experience working in recruitment across Australia and New Zealand, partnering with small businesses through to national employers. One question has never gone away, but it has become far more important in recent years\u00a0 Should we include the salary in the job ad? Based on Australian job market data and [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":81430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[228,27,227],"class_list":["post-81423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recruitment-info-support","tag-recruitment-for-small-business","tag-recruitment-tips","tag-small-business-recruitment"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We have over 16 years of experience working in recruitment across Australia and New Zealand, partnering with small businesses through to national employers. 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